Vimeo

NSFW*

Interaction Design, Illustration

Discover your work personality with Vimeo.

In a world where Zoom calls and pajama pants reign, Vimeo teamed up with us to create a fun, interactive quiz that reveals your workplace personality in the new hybrid era. Forget boring ads—discover if you’re the ‘All-hours Responder’ or the ‘Macro Micromanager’ while exploring how Vimeo’s tools can make remote work easier. It’s work, but way more fun!

Take the test for yourself right here!

Role

I contributed to conceptualizing and executing the entire user experience, from illustrating key concepts that directed photoshoots to retouching finalized photos. I also designed and produced UI animations and transitions, creating a seamless interactive flow. Additionally, I developed social media assets to promote the campaign and boost engagement across platforms.

Credits

Agency: B-Reel

Team: Yujin Lee, Alison Martin, Thomas Buffet, Dane Bjorklund, Opal Hoyt, Grace Howard Kim, Eric Heaton, Elizabeth Renstrom.

01Challenge

With 80% of the U.S. workforce shifting to remote work during the pandemic, Vimeo needed a campaign to promote their new tools while resonating with this major lifestyle change. The goal was to go beyond traditional ads and create something that engaged users in a fun, relatable way.

02Solution

We created the “New Standard of Work Personality Test,” a gamified quiz that reveals users' workplace personas through playful questions and mini-games.

I collaborated with a copywriter to design eight quirky personas, each brought to life with vibrant illustrations that also guided a remote photoshoot, ensuring a cohesive and humorous campaign experience.

03Outcome

The NSFW quiz became a key driver in Vimeo’s broader marketing strategy, increasing user engagement and contributing to their growth. Vimeo saw a 33% year-on-year revenue increase in Q3, with a 14% rise in subscribers and a 15% boost in average revenue per user. The campaign strengthened Vimeo’s position in the remote work market, enhancing their brand presence among over 6,000 enterprise customers.

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