Arcade
Identity Design, Web DesignTurn your thoughts into things.
Arcade has long been a historic marketplace, bridging the gap between consumers and creators. Today, this legacy evolves with AI assistants, transforming Arcade into a futuristic space for dreamers and makers. Together with Arcade, we empowered users by putting creative control in their hands, launching a marketplace where anyone can turn their dream products into reality.Start dreaming your product here.
Role
In this project, I was responsible for designing a cohesive brand system for Arcade, which included creating the visual identity, motion graphics, iconography, website, and social assets, ensuring a unified and engaging experience across all platforms.
Credits
Agency: B-Reel
Team: Thomas Buffet, Cameron Schultheis, Linnea Harris, Line Jess, Andros Guiradó, Miguel Ángel.
Team: Thomas Buffet, Cameron Schultheis, Linnea Harris, Line Jess, Andros Guiradó, Miguel Ángel.
01
Challenge
Our task was to introduce a new shopping experience where users begin with creative prompts instead of traditional searches. A key challenge was helping users understand that their input—guided by AI—would lead to real, tangible products designed by them and crafted by artisans.
02
Solution
Taking inspiration from the archways of historic Arcade galleries, we integrated this iconic shape into the logo, symbolizing the connection between Arcade’s past and its forward-thinking future.
To distinguish Arcade from typical AI image-generation platforms, we infused the brand with rich materials and textures. Drawing on natural elements such as clay, mud, and sand, we combined these with neon colors and rainbow gradients, adding an AI-enhanced, magical touch. This blend of organic and futuristic elements forms a unique brand identity, setting Arcade apart with a visual aesthetic that feels both real and innovative.
To distinguish Arcade from typical AI image-generation platforms, we infused the brand with rich materials and textures. Drawing on natural elements such as clay, mud, and sand, we combined these with neon colors and rainbow gradients, adding an AI-enhanced, magical touch. This blend of organic and futuristic elements forms a unique brand identity, setting Arcade apart with a visual aesthetic that feels both real and innovative.