Google

Maps Platform

Interaction Design, 3D Design


Unlock the creativity of Google Maps.


In partnership with Google, we developed two engaging mini-experiences to showcase the playful and innovative capabilities of the Google Maps Platform. Leveraging features like Motorbike routes, WebGL Overlay, and Advanced Markers, we transformed traditional maps into interactive journeys.

Users can choose between exploring iconic Barcelona landmarks or racing through a retro-inspired Tokyo. These experiences were designed to demonstrate how creativity can drive unique, dynamic uses of mapping technology, while supporting Google’s goal of inspiring developers for an upcoming hackathon.

Experience the fun yourself here!







Role






In the project, I developed and produced 3D assets to enhance the web-based experience and created social media assets to drive campaign promotion.


Credits




Agency: B-Reel

Team: Thomas Buffet, Dane Bjorklund, Melissa Ames, Cam Schultheis, Nelly Shams, Karl Ringman, Grace Kim Howard.







01
Challenge



The real-time, web-based nature of the experience posed a significant challenge to the project: it couldn’t handle high-complexity models without compromising performance, leading to long loading times and potentially detracting from user engagement. 

We needed to find a balance between visual quality and efficient performance to ensure the interactive demos ran smoothly across various devices and browsers.








02
Solution










To address this, I optimized the models by simplifying them as much as possible, without sacrificing the creative vision. I used Blender to design stylish, low-poly models that retained essential details while reducing complexity. To further enhance performance and achieve a distinctive visual aesthetic, I applied a cel-shading technique that mimics the look of 2D illustrations, creating a dynamic, artistic feel. 

This approach not only shortened loading times but also aligned with the playful, creative tone of the project, delivering a visually appealing and performant experience for users.










03
Outcome





The project significantly contributed to the success of the Google Maps Platform Hackathon, launched on Devpost in September 2022. With over 2,600 participants from more than 100 countries, the hackathon showcased a remarkable array of innovative projects. The mini-experiences we developed inspired developers to explore the creative potential of the Google Maps Platform, highlighting its ability to facilitate unique and engaging experiences.





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